Media and Music Industry Expert
I’m an award-winning radio and music industry expert with 50 years of radio experience and have witnessed the evolution of music from the dawn of rock & roll. Besides my radio background, I’ve participated in the music process back to my first job as music director in Los Angeles in the mid-70s. As a music journalist, I provide valuable knowledge and insights to help readers gain an in-depth understanding of the music industry.
I write and have written about the radio and music industry during my 50 years in the business. Since 1992 I’ve written about how music goes through a 10 Year Music Cycle that repeats in a set pattern of phases and that has repeated 7 times since 1956. My Articles on the 10 Year Music Cycle through the years have appeared in the New York Times as well as in Ben Fong-Torres’ book “And The Hits Keep On Coming”. Not only do I report the facts, but I also portray the nuances of the ever-evolving music and media industries. Read my featured articles to see the topics I’ve delved into.
Award: Top 40 And AC Consultants Of The Year For 9 Years Running
Featured Articles
Guy Zapoleon midyear 2025 music cycle update were in transition
Guy Zapoleon 2024 It’s the 5th Year As the Music Doldrums For Music Industry and Top 40-CHR Part 2 v2
Guy Zapoleon 2024 It’s the 5th Year As the Music Doldrums For Music Industry and Top 40-CHR Part 1
Guy Zapoleon Midyear 2024 Good signs of A Possible Rebirth in the Music Cycle on the Horizon
Guy Zapoleon: 2023 Marked Fourth Year Of Worst Music Doldrums For Top 40 Radio
Reviewing Radio Past & Present: My Conversation with Dave Williams
10-year-music-cycle/Year Four Of The Doldrums And How We Got Here
How To Create a Winning Playlist In A Streaming World Part 1
How To Create a Winning Playlist In A Streaming World Part 2
Talking Music, Rotations & Research:
Then & Now
Check out my articles to learn more about my perspective on the latest trends in the music industry.
About Guy Zapoleon
A veteran of over 48 years of programming radio and President of Zapoleon Consulting
iHeartMedia: Former SVP Programming Research and Strategy for iHeartMedia
Consulting: Guy founded Zapoleon Media Strategies in 1992, where he and his partners were Top 40 and AC Consultants of the Year for 9 years running.
He worked with great radio stations like Z100, KIIS-FM, KS95, and many others all across America, as well worldwide stations like 2DayFM Australia, NRJ Paris, and 104.6 RTL Berlin.
He worked with Steve Rivers to launch WKTU New York.
Businesses: Co-creator of Hitpredictor predictive music research service
Former Co-Owner Pinnacle Media Worldwide, Mercury Radio Research