I’m an award-winning radio and music industry expert with 50 years of radio experience and have witnessed the evolution of music from the dawn of rock & roll. Besides my radio background, I’ve participated in the music process back to my first job as music director in Los Angeles in the mid-70s. As a music journalist, I provide valuable knowledge and insights to help readers gain an in-depth understanding of the music industry.
I write and have written about the radio and music industry during my 50 years in the business. Since 1992 I’ve written about how music goes through a 10 Year Music Cycle that repeats in a set pattern of phases and that has repeated 7 times since 1956. My Articles on the 10 Year Music Cycle through the years have appeared in the New York Times as well as in Ben Fong-Torres’ book “And The Hits Keep On Coming”. Not only do I report the facts, but I also portray the nuances of the ever-evolving music and media industries. Read my featured articles to see the topics I’ve delved into.
A veteran of over 48 years of programming radio and President of Zapoleon Consulting
iHeartMedia: Former SVP Programming Research and Strategy for iHeartMedia
Consulting: Guy founded Zapoleon Media Strategies in 1992, where he and his partners were Top 40 and AC Consultants of the Year for 9 years running.
He worked with great radio stations like Z100, KIIS-FM, KS95, and many others all across America, as well worldwide stations like 2DayFM Australia, NRJ Paris, and 104.6 RTL Berlin.
He worked with Steve Rivers to launch WKTU New York.
Businesses: Co-creator of Hitpredictor predictive music research service
Former Co-Owner Pinnacle Media Worldwide, Mercury Radio Research