I’m not sure about you, but when I first heard of Record Store Day, it sounded like another eccentric attempt to stave off disruption. Not dissimilar to what I imagined you might have heard around a Kodak conference room table in the mid 90s, “digital photography is a novelty. Let’s double down on prints…”
Don’t get me wrong, I’m a fan of vinyl and I’ve met many interesting characters at record stores, but I did not see how a niche promotion could get people off of their screens and back onto Main Street…not with much significance anyway.
Yet here we are: 2023’s Record Store Day is the most successful yet. And it turns out it’s more than just a nod to vinyl’s comeback.
Some quick facts:
Record Store Day was conceived in 2007 as a way to celebrate the fun and diverse culture surrounding independent record stores and the communities they serve.
In 2023, the emerging star of Record Store Day is exactly what RSD founders had hoped: exclusive content. In addition to the usual festivities, this year’s list of dedicated albums included everyone from Chet Baker to The Doors, to The 1975.
So who are these fun-loving vinyl-buying music fans? The Luminate Insights team offers a better understanding through the most recent wave of the US Music 360 consumer research study: